Find more paying customers for your family fun center with this Fun Center Marketing Plan. Detailed information you can use to develop, administer and measure a 12 month successful marketing program.
Comprehensive and detailed information and strategies, including a complete SWOT analysis, competitor analysis along with a 60-week detailed marketing calendar to help guide you through the set-up, delivery and measurement of a successful fun center, indoor party center, laser tag business or other amusement attraction.
Successful family fun centers and amusement attractions spend on average between 6-8% of their gross revenue on marketing. Taking a shotgun approach to sending out flyers, newspaper advertising and the odd radio spot are a waste of your precious time and financial resources.
This plan is a step-by-step guide on where to spend your advertising dollars, how to determine what percentage of your fun center marketing budget should be spent where in your community, on what demographic, promoting what services, at what time during the year.
Every campaign needs to be measured to ensure long term success. The plan includes metrics and a measurement tool that tracks your programs success.
- Corporate Strategy and Objectives
- Situation Analysis (internal, environment, customer and competition)
- Marketing Objectives and Strategy
- Profitability and Market Share
- Break-Even Analysis and Growth
- Marketing Mix and Pricing Startegy
- Service Differentiation and Communication
- 60-Week Marketing Calendar
To help you further detail every campaign, get a copy of a completed Fun Center Marketing Plan sample. Based on a 10,000 sqft fun center, this sample covers an annual marketing budget of $60,000 (including a soft opening and the grand opening events). Details about local radio, bench advertising, social media, online and website, along with vouchers, discounts and other promotional, corporate and seasonal marketing opportunities.