The key to a successful redemption operation in your family entertainment center (FEC) is to start building the demand for redemption prizes among your customers by encouraging them to play your redemption games. This is especially important if your customer base is from the ages 4-12 and you offer birthday party’s.
The main reason FECs perform birthday parties and advertise discount packages is to bring in lots of first-time customers. Your real profits are made when these customers have a great time and come back again and again. A good redemption experience can play a major role in this cycle.
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